Insurance Age blog: Thank goodness big brother is watching
An insurer once told me that in theory the technology already exists to create personalised car insurance adverts at, for instance, traffic lights.
A simple co-ordination of number plate recognition cameras with say, an advert panel at a bus stop, then a quick interaction with the DVLA and insurer back offices, could lead to Miss Smith being informed she could save £100s by switching to weinsureminis.com.
It does sound all a bit like we are moving towards the world Arnie inhabited in Total Recall and to be honest I actually quite like day dreaming when paused at traffic lights. However the thought of my dreams being interrupted is quite
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