Data hub launch discloses new pricing detail to non-direct market

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Insurance Initiatives, which was set up by three ex-Experian employees Peter Lacey, Mark Crane and Simon James, has signed up four insurers and three brokers to use its IQ system, which offers consumer, vehicle and claims data in a single enquiry.

The company has also announced the appointment of ex SSP employee Mark Woronowski and Lawrence Caley, formerly of Aviva.

Mr Lacey, sales director of Insurance Initiatives, said: "The information that Experian would host, that would normally be consumer

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