Axa: direct channel threat can be beat

Axa has stated that brokers should not be too concerned about the direct channel as it is not the "great growing beast that everyone thinks it is".

In the insurer's opinion brokers, new-breed intermediaries and affinity groups, as well as strong brands like retailers are all making growth for the direct players hard. The insurers said an example of this was the significant growth Axa had seen in its non-motor lines of business as brokers develop away from predominantly selling motor.

Paul Bridge

Only users who have a paid subscription or are part of a corporate subscription are able to print or copy content.

To access these options, along with all other subscription benefits, please contact [email protected].

You are currently unable to copy this content. Please contact [email protected] to find out more.

Sorry, our subscription options are not loading right now

Please try again later. Get in touch with our customer services team if this issue persists.

New to Insurance Age? View our subscription options

If you already have an account, please sign in here.

To continue reading...

You need to sign in to use this feature. If you don’t have an Insurance Age account, please register now.

Sign in
You are currently on corporate access.

To use this feature you will need an individual account. If you have one already please sign in.

Sign in.

Alternatively you can request an indvidual account here: