Broker BiB takes the loyalty route

Employees in the North-east are to benefit from a new loyalty card scheme to be launched by an independent insurance broker.

The group has spent 12 months developing the Betacard programme which is designed to appeal to employers as a no-cost staff incentive scheme.

Individuals who work for clients of Darlington-based broker BiB and their friends will qualify for privileged rates on personal lines insurance and other financial products through its new Betacard scheme.

Denis Pinnegar, BiB group

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