Axa targets year-end EDI deadline

Axa has pledged to transact every non specialist household and motor policy with brokers on EDI by the end of the year.

Thus far the push, costing £750,000, has seen EDI levels in household reach 40% from just 3% last year. Although Axa clearly has a long way to go to meet its objective, Des O'Connor, trade marketing manager, said the EDI push would put the insurer ahead of its competitors. "This will place us at the vanguard of electronic trading. I honestly don't think that anyone will be

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