Personal Lines Team of the Year - Fresh! Insurance Group

Its individual image and a targeted niche market, catering for those who can find it hard to obtain insurance, has given Fresh! publicity and word-of-mouth acclaim which cannot be bought.

Just over three years ago, Lisa McPherson launched Fresh! as a specialist insurance intermediary, building on her extensive experience.

Recognising the market was dominated by direct writers, Fresh! knew the only way to achieve success was to concentrate on niche areas, and launched Ladybird Insurance, a

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