PPP launches new PDQ

Axa PPP has redefined its private medical insurance (PMI)underwriting process to offer discounts to policyholders who livehealthier lives.

The company's sales and marketing director, Chris Horlick, has written tointermediaries to outline the company's new Personal Designed Quotations(PDQ) scheme, which is aimed at individual PMI business only.

It is designed to underwrite customers according to a number of health andlifestyle factors - such as height, weight and smoking habits - ratherthan by

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