High street blues

As we enter 2009 the high street is well and truly feeling the freeze, meaning insurance brokers are forced to work extra hard to win and retain customer loyalty. David Quick, outlines how brokers can hold back the tide of recession during these difficult times

The credit crunch and impending recession will undoubtedly be a watershed moment for the insurance industry with the long-term future and security of the many thousands of brokers across the UK in serious jeopardy.

As the old adage goes 'only the fittest will survive', and making sure your business is as lean and efficient is possible will make a huge difference in keeping income levels buoyant during a time when costs are soaring and revenues are coming under heavy pressure.

Perhaps the most

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