The cost of living

Health insurance protects millions of people in the UK each year against the financial repercussions of illness, injury or routine health checkups. However, there is still a widely held misconception that private healthcare schemes are elitist and expensive.

There is no doubt that affordability is an issue surrounding the penetration of private medical insurance (PMI) in the UK. However, if you consider asking a random sample of people on the street what they considered to be the most importa

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