Provident rebrands product suite to increase online sales potential

Provident Insurance has replaced its Vantage range with a newly branded product suite for the personal lines market.

Online is a discounted net rate range of motor products with a fixed commission.

Provident said it would match the reduced commission by discounting the rate, in addition to offering further discounts for credit card payments.

Mike Smith, sales director at Provident, said: "With increasingly more customers buying online, we recognised the need to provide intermediaries with a

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