It's a Fresh! approach

Best known for its Ladybird brand of women's car insurance, specialist broker, Fresh! Insurance, has closed its first year of trading with over £2m turnover and 18 members of staff.

Launched in September 2003 it was founded by partners, Lisa McPherson and Alison Foxon, formerly of the Allen & Allen Group, who both realised that the company needed a young, lean and forward thinking culture to thrive in the fiercely competitive UK personal lines market.

Like any broker, one of the first major

Only users who have a paid subscription or are part of a corporate subscription are able to print or copy content.

To access these options, along with all other subscription benefits, please contact [email protected].

You are currently unable to copy this content. Please contact [email protected] to find out more.

To continue reading...

You need to sign in to use this feature. If you don’t have an Insurance Age account, please register now.

Sign in
You are currently on corporate access.

To use this feature you will need an individual account. If you have one already please sign in.

Sign in.

Alternatively you can request an indvidual account here: