It's a Fresh! approach

Best known for its Ladybird brand of women's car insurance, specialist broker, Fresh! Insurance, has closed its first year of trading with over £2m turnover and 18 members of staff.

Launched in September 2003 it was founded by partners, Lisa McPherson and Alison Foxon, formerly of the Allen & Allen Group, who both realised that the company needed a young, lean and forward thinking culture to thrive in the fiercely competitive UK personal lines market.

Like any broker, one of the first major ch

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