Lucida on track to make deals following rebrand

Mike Joseph

New broking group Lucida is gearing up to make more acquisitions, according to group chief executive officer Mike Joseph.

Lucida, previously Right Choice Holdings, was formed to bring together a number of broking brands including Right Choice Insurance Brokers (RCIB), Moorhouse Group, and Bennetts.

In an exclusive interview with Insurance Age, Joseph, who founded RCIB in 2008, said the reason for the rebrand was to avoid confusion.

He detailed that Right Choice Holdings was created following

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