Sam White, CEO of claims firm Action365 and managing general agent Pukka Insure has launched a broker called Freedom Brokers.
In addition to this she has also developed Freedom Services Group (FSG) to act as a holding company for all of her insurance businesses.
White commented: “There are two enterprises. I have set up a holding company so all the businesses can be under one umbrella. It means I can set up special schemes for staff and it’s a better process from a regulatory point of view.