In-depth - Personal lines: The omni-channel future
From a high street presence to mobile phones, brokers need to offer a range of possible ways to engage with new customers and hold onto existing clients
Service to customers is at the heart of what personal lines brokers do but new technologies and evolving customer demands mean that intermediaries have to grow and change with the times.
Brokers are able to communicate with their clients in a diverse range of ways nowadays including face-to-face, websites, emails, social media platforms, and on the phone – otherwise known as omni-channel.
Omni-channel is a buzzword in all retail sectors and it is no exception
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