Expertise in Action: Broker: Standing out
In an increasingly competitive marketplace, brokers can gain an edge by specialising in niche areas and strengthening their regional focus
The broking market is a tough space for many players in 2013. For the past 10 years, the market has been fairly flat – but aggregators have edged into consumers’ line of sight, offering cheaper, direct insurance rates that bypass the high-street broker.
Competition is fierce, and brokers need to differentiate themselves in order to secure market share. In the face of these challenges, some players are realising that having a regional presence or focusing on niche areas can be of key importance to
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