Aviva ends athletics sponsorship
Aviva has called time on its sponsorship of UK Athletics (UKA) after 13 years.
The provider confirmed it will not renew the contract when it ends at the close of 2012.
The partnership between Aviva and UKA spanned all levels of athletics and involved millions of pounds of investment over the years.
Aviva's chief marketing officer, Amanda Mackenzie, said: "We will have had 13 great years with UK Athletics and it has been a fantastic partnership.
"The support we've given has helped athletes such as Jessica Ennis and Jonnie Peacock reach the very top of their sport, with
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