Blog: Consistency could be the next big differentiator for insurers
John Dunn, managing director of Brokerbility, argues insurers willing to focus on relationships that deliver reliable and consistent positive experiences have a significant opportunity to become a partner that brokers actively want to do more business with.
The relationship between insurers and brokers remains one of the most important foundations of the UK insurance market. At its best, it is built on trust, accessibility and a shared understanding of what is needed to support clients effectively.
But there is an issue that continues to crop up in conversations with brokers: consistency.
The quality of service and support provided by carriers can vary considerably depending on where a broker is based, who they deal with and, in some cases, the size
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