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Aviva creates new marketing role

Gary Price Aviva marketing director

Gary Price promoted to the director role after his part in the rebrand

Aviva has appointed Gary Price as marketing director of its UK business.

Mr Price will be responsible for customer insight, strategy, brand, sponsorship, communications and corporate responsibility across the UK's life and general insurance businesses.

The creation of the role follows the recent announcement of a new UK organisational structure and senior management team, which Aviva said has been designed to bring the life and general insurance businesses closer together.

Mr Price will report

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