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ABC's rebrand strategy rolls on

ABC Insurance has embarked on a series of strategic developments to tie in with its new brand identi...

ABC Insurance has embarked on a series of strategic developments to tie in with its new brand identity. In line with these developments, the broker insurance division of the LV general insurance business has unveiled a set of new products, including motor, commercial-combined, property owners', shops and offices and surgeries' insurance.

In addition, ABC has opened commercial branches in Croydon, Maidstone, Bristol, Manchester, Leeds and Sheffield. The firm said it intended to continue to develop

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