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Imarket users eye personal lines addition

Allianz Cornhill's imarket chief has stated that the system could be extended to include personal li...

Allianz Cornhill's imarket chief has stated that the system could be extended to include personal lines within 18 months if it proves a success.

Jason Potter, the insurer's commercial lines e-trading manager, told Insurance Age he was preparing for a campaign to persuade brokers of the benefits of the trading system, and convince them it was not another technological flash in the pan.

If this was a success, Mr Potter said the established personal lines EDI model may adapt to integrate with imarket

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