Stick to what you know: knitting

In Tom Peter's book, In Search of Excellence, one of his eight themes for achieving excellence is 'stick to the knitting' - stay with the business you know. In current times, this has increased relevance and is a maxim of which those in the insurance sector should always be mindful. It is easy, in good times when there is plenty of capital available, to move into areas outside core business, only to realise when money is tight that it was the wrong decision and management time has to be spent in

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