UK Broker Summit 2016: The importance of brand


Brokers and insurers should think about their brand in the same way retailers do according to a panel at the UK Broker Summit 2016.

At the event, hosted by Insurance Age, John Brady, head of John Lewis Financial Services said it was important to carry the John Lewis values of quality and service through to its financial arm which provides home insurance.

He was joined by Cameron Shearer of broker Digital Risks and founder of Worry + Peace, James York.

Worry + Peace and Digital Risks are both sta

To continue reading...

You need to sign in to use this feature. If you don’t have an Insurance Age account, please register now.

Sign in
You are currently on corporate access.

To use this feature you will need an individual account. If you have one already please sign in.

Sign in.

Alternatively you can request an indvidual account here: