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AA launches insurance company

Arrows about to hit a sweating target

Company targets 250,000 policies beginning with motor while home is to be added in due course.

The AA has launched its own insurance underwriting company: AA Underwriting Insurance.

The new business started trading on 30 January.

The underwriter will exclusively be quoting on the AA's panel and is initially confined to new telephone business.

However by the end of February, it will seek new business online and from price comparison sites.

Target
In March, quotes will also be provided for members who are already AA insurance customers and are seeking to renew their policies.

The business

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