Only ‘handful’ of insurers taking strategic approach to digital
Web-ranking praises Allianz and Aviva for digital offering but says sector does not outperform other industries.
A survey has found that only "a handful of top insurers are taking a strategic and systematic approach to digital as a means to respond to the most urgent needs of their stakeholders and strive for competitive advantage".
The web-ranking study, by agency Comprend, looked at how organisations use their digital presence to engage and respond to the needs of professional stakeholders - as part of this firms underwent a transparency communications stress test.
The report found that only eight
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