Swinton launches £7.5m television ad campaign
Decision marks return to TV after seven-year absence.
Swinton Insurance has confirmed the launch of a new £7.5m television advertising campaign, starting with a slot during Coronation Street on 3 March.
The total spend, £100,000 more than the £7.4m the high street broker was fined by the Financial Conduct Authority last year for mis-selling add-on products to customers, is "in support of its transformation programme".
The campaign will be the first time since 2007 that Swinton has advertised on television, and will be supported by print adverts in
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