Professionalism: The LinkedIn debate

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As the insurer challenge section of Insurance Age’s year-long Professional campaign draws to an end, readers have been sharing their thoughts on LinkedIn.

Insurers were invited to impart their opinions on what they expect professional brokers to deliver for a relationship. Not all the insurers were chartered and their responses provided a fascinating insight into market sentiment.

With follow-up interviews already delivered by Ageas, Allianz, Axa, Ecclesiastical, Hiscox, L&G, Sterling and Zurich, and with one more to come, we turn our attention to the response from the market.

Perhaps an impossible task given the range of debate and the differing

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