Esure launches two new broker brands

Sheilas Wheels women

The direct insurer has introduced Sheilas’ Wheels Broker and esure Broker to the market with a panel of insurers including Axa, Ageas, LV and Saber. It confirmed the new offerings will make products available through aggregators such as Gocompare, the internet and by phone.

Stuart Vann, chief operating officer at esure, said: "Over the last 10 years we have built two strong and trusted brands which have broad appeal among both male and female drivers.

“We are now breaking the mould by using our

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