Insurance Age blog: Faking your own death

A whole month since my first blog. By now of course I've gained enough expertise to rant and rave about all manner of things insurance-related, which is particularly impressive to my friends and relatives who have all recently discovered how glamorous the world of insurance actually is.

Not so, I'm afraid. Aside from that bit about being an expert somewhat lacking in accuracy, most people take pity on me when I tell them what I write about. And taking a look at the wider coverage of this industry, it's not hard to see why insurance is perceived as being at best a boring career choice, and at worst a profession full of thieves and con-men, only seeking to make money off the back of others' misfortunes.

Whether it's being tarred with the same huge, ugly brush as the banks and