Confused.com advert banned by ASA
The Advertising Standards Authority (ASA) has ruled that confused.com’s adverts stating “18 million strong”, later amended to 20 million, were misleading.
The claim was made by Confused in a radio advert on 18 February 2011 and in television adverts between November 2010 and March 2011.
Moneysupermarket.com and 12 members of the public complained on a range of issues including that the figure misleadingly implied 18 million people had bought products via Confused or that it had 18 million current customers.
In a judgement on 27 July the ASA upheld four issues of the complaint and ordered the adverts must not be broadcast again in their current
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