advert banned by ASA

A Sony HX720 television

The claim was made by Confused in a radio advert on 18 February 2011 and in television adverts between November 2010 and March 2011. and 12 members of the public complained on a range of issues including that the figure misleadingly implied 18 million people had bought products via Confused or that it had 18 million current customers.

In a judgement on 27 July the ASA upheld four issues of the complaint and ordered the adverts must not be broadcast again in their current

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