Biba queries "misleading" survey on aggregator commission levels
The British Brokers’ Association (Biba) has questioned a recent YouGov survey which stated that the average commission taken by comparison sites stood at 24%.
The survey, conducted with new aggregator Saveitbuddy.com, claimed that comparison sites took over £650m in commission from consumers.
On average brokers charge between 10-15% in commission and Graeme Trudgill, head of corporate affairs at Biba, said he thought the claim that comparison sites took 24% in commission was not realistic. While he said he was not surprised by the headline figure of £650m, he put this down to volume rather than commission levels.
He explained: "We are regularly told
Only users who have a paid subscription or are part of a corporate subscription are able to print or copy content.
To access these options, along with all other subscription benefits, please contact info@insuranceage.co.uk or view our subscription options here: https://subscriptions.insuranceage.co.uk/subscribe
You are currently unable to print this content. Please contact info@insuranceage.co.uk to find out more.
You are currently unable to copy this content. Please contact info@insuranceage.co.uk to find out more.
Copyright Infopro Digital Limited. All rights reserved.
As outlined in our terms and conditions, https://www.infopro-digital.com/terms-and-conditions/subscriptions/ (point 2.4), printing is limited to a single copy.
If you would like to purchase additional rights please email info@insuranceage.co.uk
Copyright Infopro Digital Limited. All rights reserved.
You may share this content using our article tools. As outlined in our terms and conditions, https://www.infopro-digital.com/terms-and-conditions/subscriptions/ (clause 2.4), an Authorised User may only make one copy of the materials for their own personal use. You must also comply with the restrictions in clause 2.5.
If you would like to purchase additional rights please email info@insuranceage.co.uk
More on Broker
The stats: Commercial rates reduce significantly in Q3 2025
The value of a typical commercial book of business has fallen for the first time since 2018, driven by negative premium movements in commercial combined, property owners and combined liability, reports Ida Axling.
End of Year Review 2025: Open GI’s Neil Hart
Neil Hart, chief sales officer at Open GI, reflects on the ‘old chestnut’ that the cheapest cover isn’t always the best and suggests ‘His Highness’ as his darts alter ego for the World Darts Championship at Alexandra Palace.
People Moves: 8 – 12 December 2025
Stay in the loop with the latest insurance personnel moves.
End of Year Review 2025: Premium Credit’s Owen Thomas
Owen Thomas, chief sales officer at Premium Credit, applauds how Biba and the FCA have collaborated this year, suggests a top 5 commercial insurer might get snapped up in 2026 and predicts great things for Lee Mooney at Markel.
No punching the air, just a sense of relief – broker leaders on ex-employee fraudster being jailed
On 20 November this year ex-Invicta Insurance Services employee Leon Price was sentenced to a total of five years and three months in prison for stealing over £133,000. The broker's managing director Tigi Singhateh and operations director Adrian Best detail the investigation that brought their former colleague to justice.
Non-Financial Misconduct rules and what they mean for the insurance Christmas party
Isabella Macfarlane, head of London Markets at Insurance Compliance Services, outlines how incoming NFM guidelines may work in practice as we head into the busy Christmas party season.
Howden hires from Gallagher to target $600m space insurance market
Howden has established a new dedicated space insurance capability led by industry veteran Clive Strickland.
End of Year Review 2025: Macbeth’s Paul Macbeth
Macbeth CEO Paul Macbeth is embarrassed by the behaviour of a small number of brokers and insurers in the soft market, and raises an eyebrow at a deal Gallagher didn’t close this year.