Overwhelming response to the Big Idea

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"We have been absolutely overwhelmed by the response. Brokers from all segments - niche and personal - have shown great interest. The competition has created a real buzz around our stand. We have actively ventured into some really interesting discussions. I couldn't be more pleased - there is a happy marriage between Axa and Insurance Age in terms of promotion," he said.

On the merger discussions between the British Insurance Brokers' Association and Institute of Insurance Brokers, Mr Keating

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