Insurance Age blog: It's a question of taste

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When given a sample of wine costing less than £5 a bottle along with one from a bottle costing up to £30 the tasters could only discern which was the more expensive 50% of the time. Which as any statistician could tell you, is exactly the same result as guessing.

Personally, I'd like to know if the tasters kept asking for more samples due to being unable to make up their minds. I have my suspicions.

Read on

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