QBE named as premier rugby sponsor
The insurer has become a sponsor of the Guinness Premiership
A giant rugby ball has been unveiled on Lime Street next to the Lloyd's building to announce QBE’s sponsorship of the Guinness Premiership.
The ball, which measures over four meters in height, heralds the arrival of QBE to the sport of rugby union. QBE said it is the first time that a brand had secured space on Lime Street, next to the Lloyds building.
QBE has signed an agreement to become the official insurance partner of the Guinness Premiership.
The agreement, which starts immediately and
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