Barbon enters personal lines market

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The company has launched new brand Avenue Insurance Services to target household business through price comparison sites

Barbon has announced plans to enter the personal lines market.

The company has launched Avenue Insurance Services, a new brand specially designed to target household business through price comparison sites.

Avenue will be operated by the group’s Glasgow based operation. Barbon said that as a specialist division with extensive experience of both the mainstream and niche home insurance markets, the operation is ideally positioned to support this first move into personal lines.

Martin Oliver

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