Fortis rebrand underway
Fortis Group has finalised its strategic review
Fortis Group has started the process of developing a new brand name.
The group has finalised its strategic review, which began in May of this year, immediately following the approval by shareholders of the transactions with BNP Paribas, Fortis Bank and the Belgian State.
In the review, the company said that as BNP Paribas has acquired the Fortis brand name, Fortis Group can only use the Fortis brand until May 2011 adding that it has begun the process of formulating a new name.
Fortis said it is
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