First Assist moves to address brokers' fears
First Assist has reassured brokers it has no intention of operating as a direct brand and will conti...
First Assist has reassured brokers it has no intention of operating as a direct brand and will continue to sell its private medical insurance (PMI) products through intermediaries, affinity groups and corporates.
Steve Wood, managing director, claimed First Assist's 'rehabilitative' PMI proposition had received a stream of positive feedback from brokers, who had initially feared the virtual insurer would be swallowed up by the likes of Bupa and Axa.
He said: "This is a great opportunity for
Only users who have a paid subscription or are part of a corporate subscription are able to print or copy content.
To access these options, along with all other subscription benefits, please contact info@insuranceage.co.uk.
You are currently unable to print this content. Please contact info@insuranceage.co.uk to find out more.
You are currently unable to copy this content. Please contact info@insuranceage.co.uk to find out more.
Copyright Infopro Digital Limited. All rights reserved.
You may share this content using our article tools. Printing this content is for the sole use of the Authorised User (named subscriber), as outlined in our terms and conditions - https://www.infopro-insight.com/terms-conditions/insight-subscriptions/
If you would like to purchase additional rights please email info@insuranceage.co.uk
Copyright Infopro Digital Limited. All rights reserved.
You may share this content using our article tools. Copying this content is for the sole use of the Authorised User (named subscriber), as outlined in our terms and conditions - https://www.infopro-insight.com/terms-conditions/insight-subscriptions/
If you would like to purchase additional rights please email info@insuranceage.co.uk
Most read
- In Depth: Managing cyber risk in an ever-changing security landscape
- Covéa cuts losses but underwriting deficit grows
- JMG strikes its biggest deal of 2024 with BQI swoop