Imarket users eye personal lines addition

Allianz Cornhill's imarket chief has stated that the system could be extended to include personal lines within 18 months if it proves a success.

Jason Potter, the insurer's commercial lines e-trading manager, told Insurance Age he was preparing for a campaign to persuade brokers of the benefits of the trading system, and convince them it was not another technological flash in the pan.

If this was a success, Mr Potter said the established personal lines EDI model may adapt to integrate with ima