SSP seeks to strengthen member ties with broker network rethink

In response to growing competition in the sector, SSP is to beef up its network proposition, Keychoice, with a new growth strategy and a focus realignment.

The software-based network said it intended to strengthen its ties to members and significantly increase and open up membership to non-SSP brokers in a bid to become a more attractive proposition to insurers.

Adrian Coupland, head of insurer relationships at SSP - and who runs Keychoice - said the re-focus was essential for the company to get

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