SSP seeks to strengthen member ties with broker network rethink
In response to growing competition in the sector, SSP is to beef up its network proposition, Keychoi...
In response to growing competition in the sector, SSP is to beef up its network proposition, Keychoice, with a new growth strategy and a focus realignment.
The software-based network said it intended to strengthen its ties to members and significantly increase and open up membership to non-SSP brokers in a bid to become a more attractive proposition to insurers.
Adrian Coupland, head of insurer relationships at SSP - and who runs Keychoice - said the re-focus was essential for the company to get
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