Royal and SunAlliance becomes RSA

The previous name and identity was created after the merger of Sun Alliance and The Royal in 1996. RSA has spent the last couple of years reinvigorating its broker business, introducing new concepts such as trading units, targeted propositions and rolling out its underwriter presence regionally.

Given the significant change that the business has gone through RSA believes that the time is now right to refresh its brand. Bridget McIntyre, CEO at RSA UK, commented; "This is much more than just