Moorhouse launches branded insurance
Welsh broker Moorhouse has launched Moorhouse Brands, which aims to do with commercial insurance what personal lines insurers have done with supermarket brands.
The new venture will offer larger, established non-insurance and insurance brands a complete package allowing them to sell own-brand commercial insurance products to existing SME customers.
These include an own-brand call centre and website featuring full quote and buy functions. Proactive web and telemarketing support is also included to mine existing customer bases and actively generate leads.
Moorhouse Brands, which will operate as a trading subsidiary of the Moorhouse Group, is currently in
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