Broking success: Independent thinking

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As a proud Scot, independent broker and descendant of a Caledonian freedom fighter, Edward Bruce, managing director of Edinburgh-based Bruce Stevenson, tells Siân Barton why he thinks the union is a good thing and explains his business expansion plans

When and how was Bruce Stevenson
set up?

Bruce Stevenson was set up in 1981 by the then directors. They were working for a national broker, now owned by Aon, and they didn’t like the culture because of the complete lack of customer focus at the time. So they moved away and all but one of their clients followed them.

It was my father who set it up with a Mr Stevenson who I bought out around the year 2000. My father is not involved now. He was the chairman but he empowered me to get on with it

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