Interview: A stern lesson

Keith Stern

Liz McMahon meets Australia's latest export, Keith Stern, as he explains how his experiences on the other side of the world have equipped him to lead the Lloyd's regional broker pursuit

It is no secret that Lloyd's has made repeated attempts to beckon regional brokers in to the fold. In 2001, its decision to relax the barriers around accreditation may have alarmed diehard traditionalists but it caused little more than a ripple beyond Lime Street. Similarly, when it opened its doors much more widely to non-Lloyd's brokers in 2008, not that many chose to enter its steely towers.

Lloyd's may be the most prestigious insurance market in the world, but so far UK brokers have been

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