Shooting from the hip
Ian Stuart offers his thoughts on the SME sector and tells Michelle Worvell how Zurich UK cannot expect to be allowed to rest on its laurels in the face of increasingly fierce competition
Zurich's UK general insurance operation has traditionally been held in high regard by the broking fraternity but the company cannot afford to rest on its laurels and its recent TV and print advertising campaign is a recognition of the increasingly competitive sector in which it operates.
"Our brand perception has not been as high profile as some of the opposition and arguably that's one thing that could have been worked on earlier. But we're now spending a significant amount of money and effort
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