Customer relationship management Q&A

Customer relationship management (CRM) is something that many in the industry talk about but few seem to have implemented. Insurance Age spoke to Martin Lewis of CBG insurance brokers, a broker who has seen the potential of CRM and has implemented it successfully into his brokerage.

What made you decide to implement CRM within your firm?

Community Broking Group (CBG) emerged in late 2000 as a new start-up insurance broker looking to take advantage of polarisation within the market place. Havin

To continue reading...

You need to sign in to use this feature. If you don’t have an Insurance Age account, please register now.

Sign in
You are currently on corporate access.

To use this feature you will need an individual account. If you have one already please sign in.

Sign in.

Alternatively you can request an indvidual account here: