Customer relationship management Q&A

Customer relationship management (CRM) is something that many in the industry talk about but few see...

Customer relationship management (CRM) is something that many in the industry talk about but few seem to have implemented. Insurance Age spoke to Martin Lewis of CBG insurance brokers, a broker who has seen the potential of CRM and has implemented it successfully into his brokerage.

What made you decide to implement CRM within your firm?

Community Broking Group (CBG) emerged in late 2000 as a new start-up insurance broker looking to take advantage of polarisation within the market place. Having

Only users who have a paid subscription or are part of a corporate subscription are able to print or copy content.

To access these options, along with all other subscription benefits, please contact info@insuranceage.co.uk.

You are currently unable to copy this content. Please contact info@insuranceage.co.uk to find out more.

Sorry, our subscription options are not loading right now

Please try again later. Get in touch with our customer services team if this issue persists.

New to Insurance Age? View our subscription options

Register

Sign up and gain access to five complimentary news articles every month.

Already have an account? Sign in here

This address will be used to create your account

Applied updates on commercial push

Applied Systems has confirmed Arch Insurance is about to enter the pilot phase of onboarding and will be live on the Applied Epic broker management system in April, with Iprism and Ark to follow and more promised in 2024.

GIC completes Miller deal

Institutional investor GIC has completed the takeover of Miller, buying out previous co-investor private equity house Cinven.

You need to sign in to use this feature. If you don’t have an Insurance Age account, please register now.

Sign in
You are currently on corporate access.

To use this feature you will need an individual account. If you have one already please sign in.

Sign in.

Alternatively you can request an indvidual account here: