Personal Lines Broking: Feeding the phoenix

Various changes over the past 20 years have presented significant challenges for the personal lines broker market, from the advent of direct writers to the rise of the aggregators. Despite this, brokers remain a key force in the personal lines market and perhaps it is time to stop speculating about their potential demise and instead start feeding the phoenix that ensures its future success.

The personal lines market remains a challenge but Datamonitor’s UK Personal Insurance Distribution 2011 re