Flying the nest

A survey by analyst Datamonitor found that most small-to-medium enterprises (SMEs) are satisfied with their commercial property insurance provider, and typically stay with the same insurer for two to five years.

This begs the question - if they are so satisfied, why don't they show more loyalty?

Royal & Sun Alliance (RSA) and Zurich agree that two to five years is about right, while Groupama states that three to four years is the average length of client retention. Meanwhile insurers operating at

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