Professionalism: Brokers failing to reap benefits of mobile technology
The majority of insurance brokers are “clearly” not well-versed on the merits and trading importance of the internet, according to online commentators.
Brian McNamara, business development manager at DataDrive, made the comment in response to findings in a recently conducted technology survey which stated that many brokers are still failing to maximise the benefits and opportunities that an online presence can bring.
Mr McNamara gave his backing to the argument that brokers need to cater for mobile web users as well, and pointed out that it is no longer a case of being merely internet savvy, but “smartphone savvy” too.
He claimed that it is
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