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The future of PPC for insurance marketers

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PPC has always been a cornerstone for insurance marketers looking to drive high-value leads. But as competition tightens, budgets shrink, and customer journeys grow more complex, the traditional approach to PPC is reaching its limits. AI-powered tools offer new ways to boost efficiency, optimise campaigns, and scale success.

The future of PPC for insurance isn’t just about better automation. It’s about smarter signals, streamlined targeting, and better ROI.

This guide will show you how to integrate AI and call data to build a powerful feedback loop that drives better lead quality, lowers CPL, and generates bigger returns from your marketing investments.

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Techspertise

The international ARAG Group has high ambitions for our future growth following the acquisition of DAS UK, and one of the most exciting prospects is the investment in technology that has been planned, to help us achieve those goals.

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