Albion rebranded.

General business specialist Albion Insurance is being rebranded Sterling Insurance Company, bringing...

General business specialist Albion Insurance is being rebranded
Sterling Insurance Company, bringing it into line with the rest of the
companies in the Sterling Insurance Group. All companies in the group now
have names based on the Sterling brand and new logos will be rolled out in
2002. Nicholas Cooper, chairman and managing director of Sterling
Insurance Group, said: "We feel the time is right to consolidate our
structure and corporate identity so we are in good shape for future
growth."

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