Old school network.
The old ideas are still the best, Bob Parkins tells Diane Smyth, explaining why he is a traditionalist who believes broker networks should go back to basics.
Westinsure is a broker network with a difference. Originally startedas a West Country alliance, it is now a public limited company and plans
to become a single, unified broker by 2005. Managing director Bob Parkins
says the key to his thinking is going "back to the future".
"A lot of the tried and tested ideas are still good, they just need to be
brought back into the modern business world," he says. "Getting a strong
regional brand is where a lot of insurers started - Norwich Union started
in
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